My First Portland Market!
Creative Entrepreneurship, Process Documentation Estella Tse Creative Entrepreneurship, Process Documentation Estella Tse

My First Portland Market!

Huzzah! Look, mah! My first time selling in-person in Portland!

It was ultra special and meaningful for me to start boothing at my own neighborhood’s annual summer fair — the Foster Summer Soirée!

This chapter for me is about focusing on the places + circles I can influence. Coming from Oakland, I believe strongly in grassroots efforts — putting in energy and love to my direct neighborhood and region. When it’s clear the govt isn’t there to support us, we must rely on each other to create the world we want.

For me, this means:…..

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Recalibration and Cycles
Art, Creative Entrepreneurship, Designing a Sustainable Life, Daily Creative Practice Estella Tse Art, Creative Entrepreneurship, Designing a Sustainable Life, Daily Creative Practice Estella Tse

Recalibration and Cycles

From my XR era, I’m so used to SPRINTING my way thru projects, creativity, and - well — life itself!

I’m learning to do SLOW AND STEADY these days. Taking my learnings from compounding wealth, I am learning to build strong • steady • progressive. What is this “marathon” way of designing life? 😂


With my creative process right now, I feel like it is:

  • Creating for Me:

    • Quieter, inward, reflective days

    • Painting and creating art pieces as my heart and soul needs + desires

  • Generating revenue:

    • Moments of sprints and intensity with market or shop pushes

    • This is where my high level brain gets to do creative R&D experimenting with products, workflow, optimization. Testing, building, deep-diving into things like building out my user journeys, how audiences might experience my work, tech integrations into physical art, etc……

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First Print Run: Performance, Lessons, & Learnings!
Process Visualization, Augmented Reality, Process Documentation, Creative Entrepreneurship Estella Tse Process Visualization, Augmented Reality, Process Documentation, Creative Entrepreneurship Estella Tse

First Print Run: Performance, Lessons, & Learnings!

Success! I launched my first print run, featuring my new line of physical products — greeting cards and mini-prints to start!

Why go from VR/AR art to greeting cards? What the heck, Estella?

I’m still thinking and building immersively! I realize that my creation approach is always weaving in and out of dimensions, physicality, and designing for emotionally meaningful experiences.

Just like how traditional illustration has influenced my 3D work, my virtual work is influencing my physical work now.

I believe the world needs more beauty, more authenticity, and more tangible and FELT connection right now.

I also am using this as a pathway for my physical + XR creations. 👀👀👀 Stay tuned via my newsletter for my future XR-activated physical art pieces!

This is a long blog post with all of my “behind the scenes” thoughts and strategies for my first print run. Read on!

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