Hi, I’m Estella~
I use my voice to bring light and inspiration to the world.
I create bridges between art and technology,
Between the physical and the digital,
Between our dark inner worlds and expressing it out for all to witness.
For over 10+ years I've been a Creative Director and Artist in Virtual and Augmented Reality. I’m known internationally for making emotionally immersive stories drawn from my own mental health and growth into installations for the masses.
I've been bringing that same heart into the physical world — greeting cards, prints, and small-batch creative goods made with intention — small moments of connection with my community and neighbors in Portland, OR.
The full range of work I create is to help people feel less alone - if even for a moment.
My work is grounded deeply in my values.
Authenticity Intentionality Empathy
Integrity Balance
Growth Mindset Transparency
Shared Knowledge
Inclusivity + Accessibility
Born and raised in Oakland, CA from an immigrant family, opportunities and life itself were not promised.
My passions lie in bridging tech + art + humanities, while simultaneously exploring my own inner journey.
I strive to be a role-model who inspires others to dream big without losing their authentic identity and roots.
I have spoken in rooms with top CEOS — and I also sell accessible gifts to my local community. These are not disparate things to me.
This range is my lived values — and it is exemplified in all of my work.
Two Worlds, One Ecosystem
Virtual & Augmented Reality
INNOVATION • TRAILBLAZER • VISIONARY
Working with collaborators and partners, I create immersive installations that move people emotionally. I’ve created impressionable memories in people’s minds from my immersive paintings and activations. I show other creators they can bridge art <> tech too. I help bring heart, emotion, and a down-to-earth pathway for the public into their products with my creations. I love taking the complexities of innovation and making it accessible and easy for the public to experience wonder, too.
Shop and Markets
COMMUNITY • LOCAL • GRASSROOTS
I'm growing something smaller, slower, sustainable. As a local Portland watercolor artist, I’ve been making art for me first, then shared with my community. Every card and print is a little seed — and when you support the shop, you're helping that creative garden expand into bigger experiments over time. I’ve considered extensively my materials, my local Portland partnerships, where my products go, and how to keep things sustainable and fair along the way. I'd rather grow this in good soil than grow it fast.
Different Audiences, Same Values,
Same Visionary Artist
What happens when the two come together?
Traditional paintings with Augmented Reality Art layered on top:
Clients include:
Google
TiltBrush Artist-in-Residence, 2016-2018
Blocks Artist-in-Residence, 2017-2018
Adobe
Intel
The University of Oxford
The Netherlands Embassy of San Francisco
Cartoon Network Studios
Snapchat
Oculus (now Meta)
AMD
Samsung
Wacom
Redbull
… and more
Speaker:
Legion of Honor, “Rembrandt Day” Guest Lecturer, San Francisco, CA USA, 2019
Adobe Symposium, Sydney, Australia, 2018
Korean University of the Arts, Seoul, South Korea, November 2018
Adobe MAX, Los Angeles, CA, October 2018
Sandbox Immersive Festival, "Immersive Exploration of Art and Life", Qingdao, China, June 2018 & 2019
Savannah College of Art and Design, “Virtual Canvas” SCAD FwdFest, Atlanta, GA, April 2018
Silicon Valley Comic Con, “Virtual Reality Art” with Tested.com, San Jose, CA, April 2018
Art Center College of Design, “Empowered Discoveries”, Pasadena, CA, March 2018
Cartoon Network Studios, “VR 101” Guest Lecture, Burbank, CA, September 2017
DreamWorks Animation, “VR 101 for Artists” Guest Lecture, Glendale, CA, August 2017
Comic-Con International, “Digital Worlds: Constructing Reality” hosted by Skybound and the Science and Entertainment Exchange, San Diego, CA, July 2017
Unity Vision Summit, "The Role of Artists in the XR World”, Los Angeles, CA,May 2017
Google NYC with the NYU Entrepreneurship & Innovation Association, “The Future of VR”, New York, NY, April 2017
Books, Publications, Interviews, and Podcasts:
Featured Expert/Contributor. (2026). In Human Spatial Computing by Reginé Gilbert and Doug North Cook. Oxford University Press.
Den of Geek: “Tech in the Year 2050: What AI Means for Work, Art, and the Environment” by Jennifer Kite-Powell, March 2026
Forbes, “How Artists Are Using Immersive Virtual Reality To Tell A Story” by Jennifer Kite-Powell, October 2025
“Art+Tech: How three female painters from the Dutch golden make CES 2024 blossom in VR”, November 2024
Featured Expert/Contributor. (2024). In Spatial Design: Breaking the 2D Paradigm by Dominique Wu. Independently published.
🎙 Tiny Little Victories Podcast, “The Extraordinary VR World of Estella Tse”, March 2024
🎙 State of the Art Podcast, February 2020
🎙 Voices of VR Podcast with Kent Bye, August 2019
Forbes, “Virtual Reality Brings Rembrandt's 'The Night Watch' To Life At CES 2019” by Jennifer Kite-Powell, January 2019
Forbes, “AR Artist Estella Tse: How To Unveil New Realities With Art And Science” by Michael Humphrey, October 2018
CNET: "Calling all artists: Time to try AR, Adobe says" (2018)
The Australian:"Adobe VR software adds dimensions to images" (2018)
🎙 Gimlet Media, November 2018
🎙 Australian Design Radio, August 2018
Professional Artist Magazine, August/September 2017
SCAD Manor: "Virtual Vogueing: How Tilt Brush Is Transforming The Design Process" (2018)
VRScout: "Tilt Brush Launches Social Sketch Platform And Customization Features" (2017)
VRScout: "These Six Artists Just Remixed a Tilt Brush Hot Dog and It Was Beautiful" (2017)
GoogleVR Blog: "Google Research and Daydream Labs: Seeing eye to eye in mixed reality" (2017)
Rock Paper Shotgun: "Hold a VR puppet show with Pointless Puppets" (2017)
Engadget.com: "Google's mixed reality tech shows faces behind VR headsets" (2017)